The issues:

• Website design needed an update
• Website navigation was inconsistent
• Overall content required improved organization
• Each product option was listed as an individual product, confusing shoppers
• Many shopping-cart orders were abandoned

The solution:

• Created modern website layout
• Performed usability analysis
• Created website layout using User Experience (UX) tools & techniques
• Restructured & rewrote website content
• Created intuitive navigation structure
• Implemented a reliable, user-friendly shopping cart application
• Organized products & product options in a local way
• Performed search engine optimization

"...Equally important is to let you know how pleased I am with the site. I recently reviewed the google analytics and by comparison to the previous site, we have made excellent progress. Thank you.

Visitors are up substantially, bounce rates are down 35%, page views per visit are up over 100%, time on site is about the same but with 2x the page views it is obvious that they are finding the information they want more easily, flow looks really good, and key static pages (production agriculture) have a 0 bounce rate. And this is during our lowest traffic/lowest part of the products annual sales cycle."

- Mike G., WeedGuardPlus

The issues:

• Ineffective and inconsistent navigation structure throughout website
• Ineffective content positioning
• Search button was hard to find
• Outdated website design
• Not Section 508 compliant

The solution:

• Created modern website layout according to federal government specifications
• Used wire frame technique to optimize website element positioning
• Created intuitive navigation structure
• Positioned search functionality in a dominant place since it's one of the key features of the website
• Made website Section 508 compliant