If you’re an SEO beginner, Google Webmaster Tools (also known as GWT, if my fingers get lazy) is a great place to start a site tuneup. If you’re buried in SEO minutiae and need to pull together some intelligent, actionable to-do items for your site, you could do a lot worse than signing in at Google.com/webmasters/tools. Here’s my quick guide to an SEO checkup.
Keeping the website friendly and can be easily accessible. That’s what Google loves and your surfer loves.