When looking at Google Analytics reports, sometimes it’s difficult to
visualize how visitors navigate on a given website page. To make this
visualization easier, some users keep the website open in another
browser tab so they can reference it while looking through reports.
Others rely on the Site Overlay report in Google Analytics, which,
admittedly, hasn’t worked as well it could. Find out more….
So, you have this amazing WordPress site, but for some reason the search engines just don’t show you much love. You post killer content, make it easy for users to share via their social networks, and people are subscribing to your RSS feed, indicating that they’re like what they’re reading. If you’ve tried everything to drive traffic to your
website, and search engines still ignore your site, maybe you need to evaluate how search engine friendly your website is.
If you want to make real progress in increasing the conversion rates on your website, randomly trying different headlines, images, and other elements on your pages and crossing your fingers isn’t going to get you very far. You need something that can give you real data about what’s working and what’s not.
Optimizing the copy on your website is at least as important as optimizing the design, especially if the primary goal of that site is to convert visitors. A pretty design can only get you so far. If you really want to gain new customers, you need to optimize the text on your site to instill trust in visitors and make them want to purchase fromyou.
Make a list of the elements you want to test, and then figure out a strategy for testing them. Since you only test one element at a time, it’s important to craft a plan prior to starting to test, so that you can make sure everything gets tested. You should also have baseline readings ready prior to testing, especially if you aren’t going to use your existing design as a control.
WordPress is one the most popular tools for publishing content on the web. Everything from e-commerce websites to blogs can be developed using WordPress. Additionally, the WordPress community has built up a huge offering of free themes and plugins to make it easy for newcomers to get content published on the web quickly and easily.