Half of consumers are using their phones to help make shopping decisions, suggesting that old-style feature phones have a place in the market, according to a new survey.
The report, by Arc Worldwide, based on a survey of 1,800 U.S. mobile phone users and a smaller qualitative study with 30 mobile shoppers, shows 50% of consumers are using their mobile device while shopping. Since the smart phone penetration rate in the U.S. hasn’t yet hit 50% that means that many consumers are using feature phones. In fact, such shoppers are the majority — 80% of those users are consulting their feature phones for purchases.
by Rob Snell , somewhere in sleepy, rural Mississippi – Mar 29, 2011
Great article about how you can differentiate your products from your competition.
Why should I buy from you and not from Amazon or eBay?
Writing unique and compelling content is one great way to differentiate your store from all the other places folks shop.
Be honest with yourself. How many other places on the Web can folks buy what you sell? Amazon? eBay? Directly from the manufacturer? Big box, category-killer catalogers? Dozens if not hundreds of smaller retailers just like yourself?
What makes you different from every other online store? Why should I buy from you and not from one of the above? Provide the answers to my product questions, and even tell me what to buy, and you’re likely to get my business.
Read full article….
Although it’s not as fashionable as it perhaps was a couple of years ago, getting a link from Wikipedia is still a pretty hot topic. I still frequently hear, “I need a Wikipedia link. How do I get one?”
I’d debate whether anyone actually needs a link from Wikipedia, or any specific site. A single link from a single site, no matter how powerful, is never the be all, end all of link building. But if you’re determined, just how do you go about getting that link?
There’s no simple trick.
Welcome to the era of “appvertising.” Advertisers are beginning to take
advantage of the richness and flexibility of interfaces such as the iPad to develop ads that have much more in common with apps than traditional commercials or banner ads.
- Put the User in Control
- Design For the Medium
- Be Smart About Load Times
- Provide a Strong Call-To-Action
- Test and Optimize Your Ads
Read full article…
Very interesting news. It looks like that the print media might have found a new way to stay profitable entering new media outlets like mobile phone apps and iPad apps.
Details of the long-awaited New York Times paywall have officially been disclosed. Beginning March 17 in Canada and March 28 in the U.S. and worldwide, the most frequent readers of the Times — that is, those who want to read more than 20 articles per month — will need to sign up for one of the publication’s new digital news packages.
Digital news packages come in three forms:
- $15 per month for access to nytimes.com and a mobile phone app.
- $20 per month for access to nytimes.com and the iPad app.
- $35 per month for access to all of the above.
More to come…
More About: new york times, paywall
Microsoft Office - one of the most popular office suite gripping its hold from a long period of time.
However, lots of great free alternatives are available.
Here are the 13 best free word processing suites other than Microsoft Word. Don’t forget to tell us your favorite in the comments section below.
Total newspaper spending, including advertising in print and online editions, fell to $25.7 billion in 2010, a decline of 6.6%, according to eMarketer. Spending on print newspapers alone dropped more steeply, to $22.8 billion. Meanwhile, a rise of 13.9% pushed total US online ad spending up to $25.8 billion by year’s end. The spending gap will widen significantly this year, as total newspaper spending slips further to $24.6 billion (including $21.4 billion for print) and online climbs to $28.5 billion.
Responsive web design
is undoubtedly a hot topic in web design right now. To some degree, the
popularity of the concept of responsive web design is well deserved
because site users are increasingly diversifying their methods of
accessing a website. iPad, iPhone,
Android mobile devices, desktops, netbooks — we’re in a time where our
web designs must function in a multitude number of ways.
Let us explore the meaning and principles behind responsive web design.
Google has updated the website where it showcases its Street View service with highlights from the most interesting places in the world where Street View is available, the locations of Street View vehicles and more.
Probably the most interesting part of the site is the map which shows you where exactly you can see Street View imagery. The service has come a long way since its launch in March 2007, when it covered only several major cities; now it covers most of North America, Australia, New Zealand and Western Europe, with pockets of availability in Japan, Indonesia and Brazil.