Dec 2, 2010 at 12:13pm ET by Ian Lurie
Here’s my quick guide to an SEO checkup using Google Webmaster Tools Google.com/webmasters/tools:
1. Go Looking For Trouble – find crawl errors
2. Find Duplicates Duplicates
3. Find Crawl Depth Problems
4. Check Your Relevance
5. Look At Rankings
6. Gain Insight Into Link Strategy
7. Check Your Site’s Structure
8. Check Messages
9. Check ‘Fetch As Googlebot’
