When are Google penalties lifted?

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Is there a thing like a permanent Google penalty for sites, or if the necessary fixes were made according to Google guidelines the penalties are lifted in all cases?

Can I identify a photo using image search?

I’m wondering if there’s any way to use Google Image search or another tool to find images or photographs similar to one that I have on my computer? If not, would that be a hard program to write given a database of image files?

Please see Ask Dave Taylor for an answer…

How To Completely Clean Your Hacked WordPress Installation

by Michael VanDeMar

Getting hacked sucks, plain and simple. It can affect your rankings, cause your readership to be exposed to virus and trojan attacks, make you an unwilling promoter to subject material you may not actually endorse, and in many cases cause the loss of valuable content. However, once it happens it is usually best to not procrastinate on the clean up process, since a speedy restore will most times minimize the damage that was caused.
Following is a step by step process on how to completely clean out and restore a WordPress installation that has been hacked.

1. Backup the site and the database.
2. Make a copy of any uploaded files, such as images, that are referenced.
3. Download a fresh version of WP, all of the plugins you need, and a clean template.
4. Delete all of the files and folders in the WP directory,
either through FTP (slower) or through cPanel’s File Manager (faster).
5. Re-upload the new fresh copies you just grabbed.
6. Run the database upgrade (point your browser at /wp-admin/upgrade.php).
7. Immediately change your admin password.
8. Go through the posts and repair any damage in the posts themselves.

UPDATE: 9. If you are having issues cleaning the installation yourself


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GoDaddy Eyeing $2.5 Billion Sale

GoDaddy, the world’s largest domain registrar, started shopping around for billion dollar acquisition bids in September of last year. Three private equity firms are now said to be close to finalizing a deal to buy GoDaddy for between $2 billion and $2.5 billion.

GoDaddy could announce the sale as early as next week, The Wall Street Journal reports, citing people familiar with the matter.

6 Commonly Ignored Website Requirements & 10 Tips To Remember

The leading cause for website or software application failure is not having a requirements document prepared and shared with everyone attached to the project. Typically, business and functional specifications, along with possible web design guidelines are gathered.

I recommend to anyone wanting to create a proper formal requirements document, that they include the following sections:

  1. Search engine marketing
  2. Usability/User experience design
  3. Social media marketing
  4. Accessibility
  5. Content Writing
  6. Mobile

Read full article…

 

Concrete Details on Google Music (Beta)

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After months of anticipation and weeks of dedicated waiting, I’ve received an invite to the Google Music (Beta). Here are a few concrete details I’ve picked up in my early-phase exploration.

As expected, Google Music takes your entire music library and puts it up on the cloud. From there, so long as you’re logged into your account, you can play, organize, and upload music from any computer where you have internet access – not to mention Android smartphone and tablet devices.

Read on…


The Anatomy Of A Compelling Call To Action Button

by Aaron Bradley

In the vast majority of cases, the path to a conversion starts with the click a of button. The most compelling offer in the world will not result in a website goal being completed unless you can successfully entice a visitor to hover over a button and tap their mouse. Accordingly, the biggest single thing a webmaster can do to improve conversion rates is to modify the wording, appearance or behavior of a button.

Thankfully, one of the easiest website elements to test is a button.
Read on…

5 Steps to Building a Successful Site Architecture

Interesting approach by to building a website architecture:

have come across many website development projects that seem to focus too much on the visual aspects of their website before they put any thought into the structure and information flow. By just inserting information design, sometimes called information architecture at the beginning of your process, you can dramatically change your website’s performance. The benefits of a successful site architecture will not only increase visitor engagement but it will help you attract more of the right visitors. This process will also lead to higher conversions.
Step 1 – Identify Keywords
Step 2 – Map the Keyword Space
Step 3 – Develop Your Site Architecture
Step 4 – Wireframe Prototyping

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Email Marketing: Three lessons learned at the MarketingSherpa Email Marketing LEAPS Advanced Practices Workshop

by Brad Bortone

1. Relevance is paramount

According to the MarketingSherpa 2011 Email Marketing Benchmark Report,
providing relevant content remains both a top priority and the most
significant challenge facing email marketers today. No matter how much
time or resources you invest in your email campaigns, it’s all for
naught if these messages don’t find their way into a recipient’s inbox.

Relevancy can be defined as sending the right message to the right person at the right time.

2. Respect your audience

Remember – while it might seem enticing to
send every possible offer and announcement to all of your subscribes, if
you over-send to an unresponsive subscriber, you may harm your
deliverability reputation and success metrics.

In short, if someone on your list leaves, let them go. If they don’t come back, they were never yours to begin with.

3. Email marketing is based on relationships

In email marketing, a relationship begins the moment the user opts-in.
Once this happens, you are responsible for ensuring that your recipients
feel welcome, informed and satiated with relevant content. This all
starts with the welcome message.

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What NOT To Do On Local Business Websites

There’s lots of advice out there for what to do in optimizing websites
for local businesses, yet day after day, we see some of the same bad
practices continue to be perpetuated in bad web designs. So, at the risk
of sounding like a broken record, here’s a reminder of some basic
things NOT to do if you want your local business site to perform well
with search engines and consumers.

Don’t Use Vanity Numbers
Don’t Put Your Local Phone Number Within A Graphic Image
Don’t Forget To Update Your Copyright Date
Avoid Making A Flash-only Website
Don’t Use “Click Here” For Your Link Text
Don’t Let Your Website Sit Vacant
Don’t Let Your Homepage Serve Up An Error Or Let Your Domain Expire
Don’t Neglect To Pay Your Site Designer Or Host
Don’t Allow Music To play By Default On Your Website
Don’t Put Addresses & Phone Numbers In Fine Print

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