With the developments of smart phone and the increasing use of the internet on mobile phones, it is important to know whether or not your site is being viewed on mobile phones and how much value this traffic is to you. This will enable you to judge whether creating a mobile site or app is going to give you a good return, or whether you need to push your mobile marketing technique to increase the volume of mobile traffic on your site.
I’m going to show you a quick and easy way to use Google Analytics to see how many visits you get to your site on mobile phones so that you can make the right decision about mobile traffic for your site.
Google is known for giving you answers directly within the search
I tried it out. It seems to work well when you enter the phrase “When is …”. Without “When is…” I did not get the Google result
Having a mobile-optimized web site can really make your site stand apart from the pack. Even though smartphones like the iPhone and Google Android devices can display “the full web,” having a web page formatted for smaller screens and with features that can take advantage of a touch screen, geolocation, or address book functionality can make the mobile web browsing experience that much better.
By John Jantsch
by Linda Bustos
What if you knew more about your email subscribers and what they’re interested in buying? Or where they are located? Or how often they’d like to receive messages from you so you don’t barrage them to the point of unsubscription? Is there some space-age software that can help you accomplish this?
While predictive learning and personalization tools exist for the web and are pretty amazing, simply asking your customers who, what, when and how often can do the job. This post looks at 3 ways of collecting email subscriber info, with ideas for how you can let customers self-segment upon sign up.
by Rick Buck
In last month’s column,I wrote about how the digital communications legal landscape is like the weather in New England – constantly changing. And while change is a constant, there are a few best practices marketers can adhere to in order to stay above the law in almost any region of the world. They are: achieve a high degree of marketing relevance; obtain explicit permission; provide transparent disclosure when gathering customer data; and let consumers control how they provide their data and how you use it. In this month’s column, I will delve deeper into the changing legislation in the U.S., Canada, the European Union (EU), and Asia Pacific (APAC) – and how marketers can keep up with the constant changes.
by Right hat SEO
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