by Linda Bustos

What if you knew more about your email subscribers and what they’re interested in buying? Or where they are located? Or how often they’d like to receive messages from you so you don’t barrage them to the point of unsubscription? Is there some space-age software that can help you accomplish this?

While predictive learning and personalization tools exist for the web and are pretty amazing, simply asking your customers who, what, when and how often can do the job. This post looks at 3 ways of collecting email subscriber info, with ideas for how you can let customers self-segment upon sign up.

by Rick Buck

In last month’s column,I wrote about how the digital communications legal landscape is like the weather in New England – constantly changing. And while change is a constant, there are a few best practices marketers can adhere to in order to stay above the law in almost any region of the world. They are: achieve a high degree of marketing relevance; obtain explicit permission; provide transparent disclosure when gathering customer data; and let consumers control how they provide their data and how you use it. In this month’s column, I will delve deeper into the changing legislation in the U.S., Canada, the European Union (EU), and Asia Pacific (APAC) – and how marketers can keep up with the constant changes.

Find out how the rules & regulations vary between the US, Canada, the European Union and Asia Pacific