What are the biggest mistakes companies make when building their sites and apps?
1. Making it difficult to touch and manipulate. As Nielsen explains, your eyes are more agile than your fingers. You see that link among but your fingers can’t select it, so Nielsen recommends using larger touch
2. Trying to do too much. Those responsible for the mobile UE must be ruthless when fighting internal political battles. Every department wants their content front and center, but when everything is prominent, nothing is prominent, so eliminate the nice-to-have.
According to Nielsen, the primary drivers of mobile usage are time, location, and killing time. “Killing time is the killer app for mobile.”