Target’s site redesign isn’t perfect in every way. However, they have managed to turn their checkout form into an interesting and productive user experience by using effective form techniques that most retail store sites would never think to use. These nine hidden gems in target’s checkout form can offer designers new insight they can use to improve their checkout forms. The checkout form isn’t the most exciting area of a site to design. However, when designed right, it’s the one area that can reap the most rewards.
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