With over a billion pageviews per day, Google Image Search can be an excellent source of traffic. Of course, one has to ask themselves whether this traffic is beneficial or not and if so, then followup with an understanding of how to get their images to rank.
Why Would You Want To Rank On Image Search? For some businesses, ranking for their images would mean nothing more than taking on the inconvenience of having to monitor those results for theft. For others it’s a great source of traffic and potential leads. For yourself, the first question to answer is: “is ranking your images beneficial to your bottom line?” There are many sites/companies who do benefit from ranking their images. A few examples here are:
Photographers, Image Sales Sites, Ad Driven Sites
Optimizing Your Images For Rankings: Optimize the Image Name Alt Tags Title Tags Page Copy
by Lauren Drell
Are you trying to reach an audience of 17 to 34-year-olds? They’re “Millennials” — those who came of age in a post-Internet world — and they’re unlike the consumers that came before them. Millennials can sniff the hard sell, and they won’t buy it. The way to win over these digital natives is to add some value, provide utility, entertain, acknowledge their individuality and get friends involved.
Most importantly, be mobile — it’s less a tip than it is a must. Millennials grew up on the Internet, and they’re extremely connected. On average, they have 2.4 devices, between smartphones, tablets, laptops and Wi-Fi music players. They’re more likely to research a product on their mobile device than Gen X, and they’re pretty much always connected. Intent to purchase desktop computers is falling, and smartphone penetration is on the rise, expected to hit 38% by the end of 2011, making mobile even more of a priority for this demographic.
So, if you want to market to millennials, here are six tips for reaching and converting them.
by anthony When websites show content, they’ll usually use a headline and image. Headline and image quality is important in getting the user’s attention. However, the headline will always get the most attention no matter what.
Placement & Visual Weight
How can you apply this newfound insight to the way you design
content? Since headlines attract more attention than images, you’ll want
to place your headline before your image. This way users can
immediately get to the headline without having to go through the image.
Putting the image first wastes an extra visual fixation that doesn’t give users any useful information.
The image is more meaningful to users after they understand the context from the headline first.
All of us in international search will tell you that if you want to go international, then you’ll have to be international. In other words: don’t skimp out on localization and translation.
English Speaking Countries
Several businesses would like to implement search marketing abroad but either the translations would be too expensive, there are too many unfamiliar market/export regulations and/or shipping costs dig into revenue. In my view, failure rests only in the lack of trying. When it comes to international campaigns there is no better or cheaper alternative then testing out an international search marketing campaign.
Hopefully, today’s article will open your mind to the possibility that you can still go international with an English only strategy, the results might not be as good as if you were local, but it’s still very possible to succeed.
Google will always base any statements around the words “user intent” or “user experience” and on the face of it, most of the things I’m about to list could easily be batted away by Google’s ever-inventive PR wing using one of the two phrases above. However, user intent aside, Google has consistently taken steps to devalue the natural search
The question remains: is Google’s master plan to abolish the natural algorithm, which is what made it so popular in the first place?
Where does one start when they visit a website and want to find content that interests them? They could start from the beginning and browse through all the content until they find something they like. But that can take a lot of time if what they’re looking for isn’t on the home page. To give users more flexibility and speed in browsing, you can use content filters.
A content filter classifies content and displays them in unique ways. They allow users to view content through multiple dimensions, not just one, giving them a richer browsing experience. The hardest part in designing a content filter is figuring out what all those dimensions are.
Everyone’s primary goal in search optimization is to get their own site’s content to rank first (or as close as possible to first) for specific keywords. If, however, you are having a bit of trouble doing that, it doesn’t hurt to help content you have created on other sites to rank well for similar keywords in search – just make sure that content is branded well enough so people know who to credit for it.
The following are three different types of media you can optimize on other networks with strong domain authority:
Everyone wants to pile stuff on your homepage.
Products, partnership announcements, press releases, job opportunities, marketing copy, positioning statements, sales special offers. In addition to that you have your global navigation and menus, e-mail signup form, and of course a lot of distracting graphics, videos, or animations to emphasize “key” content even more.
Often, too many internal company interests compete for real estate and prominence on the home page. Over time, nothing gets taken away — new items are simply added to it.
By emphasizing too many items on a webpage, you destroy visitors’ ability to find key information and paralyze them from making a decision.
If you emphasize everything, then nothing will be important
What can you do about it:
Begin with the end in mind
The purpose of the homepage is to get people off of the homepage
Check your visual clutter
Unless a visual element directly supports a key conversion action, it should be removed
by Anne Kennedy
In search engine marketing, meticulous keyword research can get you ahead of your competitors, and even more so for global search engine marketing, in both paid and organic results. The English language web is heavily saturated with bids for numerous keywords, but this is not so for many other languages. If you use the right techniques of multilingual keyword research, you can get your website to the top of Google and any other search engine in your target language. While some countries, such as Denmark, Sweden and Holland are likely to use English as much as they use their own language, countries like Russia, France and Spain are less likely to do so.
Indeed, most of your potential customers will prefer online shopping and information on websites that have content in their native language and display their currency units. Many don’t speak or understand English very well. According to Internet World Stats, only 26.8 percent of worldwide Internet users worldwide in May 2011 preferred to use English online.
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