All of us in international search will tell you that if you want to go international, then you’ll have to be international. In other words: don’t skimp out on localization and translation.
Several businesses would like to implement search marketing abroad but either the translations would be too expensive, there are too many unfamiliar market/export regulations and/or shipping costs dig into revenue. In my view, failure rests only in the lack of trying. When it comes to international campaigns there is no better or cheaper alternative then testing out an international search marketing campaign.
Hopefully, today’s article will open your mind to the possibility that you can still go international with an English only strategy, the results might not be as good as if you were local, but it’s still very possible to succeed.