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Google will always base any statements around the words “user intent” or “user experience” and on the face of it, most of the things I’m about to list could easily be batted away by Google’s ever-inventive PR wing using one of the two phrases above. However, user intent aside, Google has consistently taken steps to devalue the natural search
results.
The question remains: is Google’s master plan to abolish the natural algorithm, which is what made it so popular in the first place?
