As many of you know, Amazon is arguably the most popular e-commerce
site in the world. Thus, it provides the perfect platform for retailers
to place their products in front of tens of millions users.
However, like all good things, Amazon has its drawbacks.
For instance, Amazon’s high user level means an even higher level of
competition amongst its sellers. Simply uploading your inventory onto
Amazon’s catalog will not give you the results you are looking for.
Instead, your products will never get seen and you will not achieve
an increase in sales. For the best results, you must learn how to fully
optimize your product listings for Amazon.com.
Here are some of the optimization practices that I have found to be most beneficial to improving performance on Amazon.
Create Parent/Child Relationships
Choose Strong, Relevant Keywords
Include Rich Product Descriptions
Be Prepared For Competitive Pricing
Make Use Of The Amazon Selling Coach