More evidence of the growing importance of mobile comes this time from IBM, which predicts that “an unprecedented 15 percent of people in the U.S. logging onto a retailer’s Web site are expected to do so through a mobile device.
Other recently holiday related mobile predictions and estimates include:
- Google saying that “44 percent of total searches for last minute gifts and store locator terms will be from mobile devices.”
- Performics said that “Google search clicks from mobile devices are now 14.2 percent of all search clicks” and expects paid clicks coming from mobile to grow to 17.3 percent this December
