Your website may get a lot of visitors, but how many of them actually subscribe to what you’re selling? Whether you’re asking them to sign up for a service or buy a product, every home page needs a unique selling point to succeed.
Your Headline and Image Should Relate to Each Other
A unique selling point is a combination of the main headline and image on your home page. Both should relate to each other. A headline with a relevant image makes your unique selling point stronger and more compelling. It also clarifies the headline if the user has any questions in their mind.
“People around the world” text connects with images of people around the world.