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1. Avoid transcoders (e.g. Usablenet) and hosted mobile solutions that don’t allow you to customize things like under which domain the site is hosted or which pages get indexed. This could add a lot of irrelevant content to the index which will make it difficult for engines to index your entire mobile site.
2. Don’t develop an app until you’ve developed a compelling mobile web site. Apps have limited reach, are only returned in search for app-specific navigational keywords and the link equity for the app benefits app stores rather than your site.
3. Use Google Adwords Keyword Tool, Google Webmaster Tools search query data and keywords in web analytics to better understand your mobile user. Compare mobile search volume, impressions and traffic to desktop search volume, impressions and traffic to determine which keywords and concepts are most relevant to a user accessing the site from a handheld device. Mobile users search differently, and if you don’t do separate keyword research, you could be missing opportunities.
Users often leave Web pages in 10–20 seconds, but pages with a clear value proposition can hold people’s attention for much longer because visit-durations follow a negative Weibull distribution.
As users rush through Web pages, they have time to read only a quarter of the text on the pages they actually visit (let alone all those they don’t). So, unless your writing is extraordinarily clear and focused, little of what you say on your website will get through to customers.
The thing is, when it comes to higher end services, what people are buying, in addition to the service, is freedom from worry, freedom from aggravation, and the ability to take an area of responsibility off of their plates.
If you sell what people are really buying, it might require you to sell a more comprehensive service than what you are used to. On the other hand, you’ll be able to sell at much higher margins, with greatly reduced low-priced or commoditizing pressure.
Number of mobile buyers will nearly triple by 2015
In 2011, US mobile commerce sales (including travel) surged 91.4%, to reach $6.7 billion. Continued strong growth will boost sales to $31 billion in 2015. More smartphone users, greater consumer comfort with mobile shopping and an increasing number of retailers launching mobile sites and apps will all play a part in propelling m-commerce sales.
How did m-commerce wrap up 2011? According to a post-holiday study from Motricity, nearly four in 10 consumers (38%) used their mobile devices to purchase a gift, followed closely by using a digital coupon or signing up for a coupon (37% each).
Today we’re going back to basics! And nothing is more basically important to a site than properly written title tags. You know the ones that used to appear in the little blue bars in your browsers. Most modern browsers try to hide these, though that doesn’t stop them being helpful!
So what is a title tag? Why is it important to SEO, and how do you write the darn things?