by Bryson Meunier
These are my top 25 mobile SEO best practices:
1. Avoid transcoders (e.g. Usablenet) and hosted mobile solutions that don’t allow you to customize things like under which domain the site is hosted or which pages get indexed. This could add a lot of irrelevant content to the index which will make it difficult for engines to index your entire mobile site.
2. Don’t develop an app until you’ve developed a compelling mobile web site. Apps have limited reach, are only returned in search for app-specific navigational keywords and the link equity for the app benefits app stores rather than your site.
3. Use Google Adwords Keyword Tool, Google Webmaster Tools search query data and keywords in web analytics to better understand your mobile user. Compare mobile search volume, impressions and traffic to desktop search volume, impressions and traffic to determine which keywords and concepts are most relevant to a user accessing the site from a handheld device. Mobile users search differently, and if you don’t do separate keyword research, you could be missing opportunities.