Your main objective isn’t limited to simply increasing traffic to your website and improving rankings by using search engine optimization (SEO) – search marketers can do more and play a critical role further down the line. Rather, SEO should lead to the next stage: increasing conversion on your site.
Let’s analyze the areas of transactional sites, with some tips on where you can improve conversions.
Return Better (Changed) Results
Ensure Clear Price Displays
Create Better Content Pages
Streamline the Checkout Process
Small businesses have big marketing potential when it comes to professional social media use. Social media marketing is more than using the tech tools, it’s how the tools are used strategically that makes marketing magic. Here are some professional social media marketing ideas and optimizations (for what you may already have) that can be put to work quickly and easily for branding, building, and boosting your business.
Twitter has served as a marketing and customer service channel by small businesses for years. Now merchants can use it to promote ecommerce, thanks to a third-party platform called Chirpify and Twitter’s own efforts to open its advertising platform to small companies.
Great content and attracting inbound links are major elements of your SEO strategy. If you’ve created an exciting blog post or ebook, you’ll naturally want to work on making sure that you are driving as much traffic to it as possible. Part of that strategy should always include internal linking, and understanding how the other pages of your website can contribute value toward your new page.
“ Internal links are like voting for yourself and also letting the search engine know about your vote.”