Do you design wireframes without knowing who your users are? Knowing the type of user who uses your interface is important in designing a great user experience. The best way to do this is to create personas. Personas are fictional characters that are backed up by research and designed to paint a picture of your user’s needs and characteristics. Knowing these different needs and characteristics can help you create better products. A website or mobile app has thousands or millions of different users. However, most of them share similar needs and characteristics. It’s the UX designer’s task to find out what these are, and narrow down all the different users to the most common user types. Personas can help you communicate all of this to clients and stakeholders in a way that allows them to empathize with the user.