By mia, on April 25th, 2012%
by Mona Elesseily
1. Credibility Indicators
On landing pages, try including credibility indicators such as testimonials, reviews, awards, social media information (i.e. Facebook likes, number of tweets, etc.) and seller ratings.
2. Add Elements To Your Existing Buttons
To improve conversions, add some extra pop to your existing buttons. For example, instead of a simple “buy now” button, try dual buttons with options like “quick view” or “order now”.
3. Remove Page Elements
We usually try to add elements to pages. Instead, try removing elements that can decrease the chance of a conversion (you should always focus on your primary conversion event first).
4. Calls To Action
5. Try Different Wording
Different words evoke different kinds of emotions. Try different wording to try to improve conversion rates
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By mia, on April 24th, 2012%
By mia, on April 23rd, 2012%
by Lorrie Thomas Ross
There’s no denying the growth in the use of mobile devices. Mobile’s growth isn’t just big news for big business; there are new marketing opportunities for small businesses too. As exciting as the new frontier of mobile marketing tools and technologies are, the uncharted territory can leave many business owners and marketers lost and uncertain. New marketing journeys are less overwhelming when you know how to navigate, so here are some mobile marketing tips to help you get on the best road for a rewarding trip.
1. Know where you are: ASSESS your current mobile situation.
2. Determine where you want to go: Think mobile OPTIMIZATION.
3. Remember mobile marketing is a journey, not a destination — Try NEW mobile ideas!
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By mia, on April 20th, 2012%
by Ken Lyons
Whether you’re a boot-strapped startup on a shoestring budget or a blue chip company with a giant stack of cash in the bank, every company can use free marketing ideas to promote their brand, products, or services.
- Author and publish guest posts on high profile or well-trafficked sites in your niche
- Find bloggers to review your products.
- Similar to leveraging product reviews for free promotion, mine the search results for bloggers who host product giveaways, using simple query operators, such as “[your product type] + giveaway” (e.g., “charm necklace giveaway”).
- Hold a sweepstakes, contest, or a giveaway on your site
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By mia, on April 19th, 2012%
by anthony
Here are eight reasons users don’t fill out sign up forms.
1. Fear of getting spammed
2. Fear that a Facebook/Twitter sign up will spam followers & friends
3. No option to delete account
4. Feeling insecure with personal information handling
5. Too much work to fill out compared to value gained
6. Asking for information users don’t think you need
7. Asking for their credit card number for a free trial
8. Product/service is not clear or appealing
It’s all about user trust and comfort.
Getting users to fill out your sign up form is all about trust and comfort. Earn your users trust by taking security precautions with their information, and being transparent with why you need a particular piece of information. Make them comfortable by giving them control over their information, and only asking for what you need at the time of sign up. If you can do all this on your sign up form, users won’t have any reason not to sign up.
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By mia, on April 19th, 2012%
by Matt McGee
Blogging is a WordPress-dominated world.
Close to half of the top 100 blogs are using WordPress as their publishing system. That’s according to new research published today by the folks at Royal Pingdom.
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By mia, on April 19th, 2012%
by Krista Neher
Why Content Marketing?
But developing a solid content marketing strategy isn’t just important as a social object to be posted in Twitter or on Facebook. It’s also a strategy that can support search engine marketing and branding and positioning.
In an era of permission-based marketing, brands need to provide value in order for consumers to pay attention to them, and increasingly, that value is found in content. Providing the right content when and where your consumers want it in a format that is easy for them to digest is key to content marketing.
A content strategy can be as simple as a single execution, like the CDC Zombie Apocalypse, or a comprehensive microsite with content that is updated frequently. Regardless of what you’re trying to achieve, creating a strategic plan is important to your success.
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By mia, on April 19th, 2012%
By mia, on April 13th, 2012%
by Danny Sullivan
 I was happy. I was joyful. I thought the meta keywords tag had finally died last year. But Bing recently said that it does use it. After some back-and-forth, I can confirm further that it does, but as a signal for finding spammers, not for improving rank.
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By mia, on April 11th, 2012%
by Stephen Bulger
Is there really a way to offer customers free shipping without going broke?
The short answer is: it depends. There is no one-size-fits-all approach when it comes to free shipping. What works for one merchant may completely destroy the profit margins of another, and in some cases, offering your customers free shipping is simply not viable.
In this article, we’re going to discuss the different aspects involved with shipping discounts, and review some of your different options.
Read on…
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