1. Credibility Indicators
On landing pages, try including credibility indicators such as testimonials, reviews, awards, social media information (i.e. Facebook likes, number of tweets, etc.) and seller ratings.
2. Add Elements To Your Existing Buttons
To improve conversions, add some extra pop to your existing buttons. For example, instead of a simple “buy now” button, try dual buttons with options like “quick view” or “order now”.
3. Remove Page Elements
We usually try to add elements to pages. Instead, try removing elements that can decrease the chance of a conversion (you should always focus on your primary conversion event first).
4. Calls To Action
5. Try Different Wording
Different words evoke different kinds of emotions. Try different wording to try to improve conversion rates