by Krista Neher
Why Content Marketing?
But developing a solid content marketing strategy isn’t just important as a social object to be posted in Twitter or on Facebook. It’s also a strategy that can support search engine marketing and branding and positioning.
In an era of permission-based marketing, brands need to provide value in order for consumers to pay attention to them, and increasingly, that value is found in content. Providing the right content when and where your consumers want it in a format that is easy for them to digest is key to content marketing.
A content strategy can be as simple as a single execution, like the CDC Zombie Apocalypse, or a comprehensive microsite with content that is updated frequently. Regardless of what you’re trying to achieve, creating a strategic plan is important to your success.