By mia, on May 10th, 2012%
by Laney Whitcanack
Most of your employees joined your company for more than just a paycheck – they believe in your product, your culture, and the customers you serve. Similarly brand evangelists typically love more than just your product – it’s also your ethics, your customer service, and your ability to connect with them. Help your customers become evangelists and build this loyalty by bringing them together with your employees through these three simple steps.
People are loyal to people, so lift the curtain on your company’s greatest asset – your employees – and humanize them by leveraging your customer forums.
- Employee introductions.
- Workspace photos.
- Team spotlights.
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By mia, on November 15th, 2011%
by Lee Odden
Blogs are often rated one of the top content marketing tactics for attracting and engaging customers, but most companies fail to combine two of the most important tools for boosting traffic and reach: optimization for search engines and for social media.
A Better Business Blog Strategy
To get more out of the opportunity to improve online discovery of business blog content, here are a few key questions to ask for an “optimize and socialize” blog strategy:
- Who is the blog intended to influence? Prospects, customers, employees, industry analysts, reporters, bloggers?
- What content will your blog offer that will meet target audience needs?
- How will addressing those customer needs and telling the brand story manifest as a blog content plan?
- What search keywords and social topics are relevant to your target audience?
- Where does your blog content fit in the customer lifecycle of communication with the brand?
- If the blog content is properly optimized and socialized, how will it influence (directly or indirectly) measurable business outcomes?
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By mia, on August 30th, 2011%
By mia, on April 11th, 2011%
1. It’s Cheaper and Greener
2. You Can Hire the Best Staff Available
3. It’s Easier to Scale
4. You’ll Have Happier and More Productive Staff
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By mia, on February 9th, 2011%
 I came across this great resource for Project Managers. It has over 22,000 members!
If you’re looking for a project management job you my want to check out their Jobs section. There are even quite a few Project Management job openings in the Boulder, Denver area.
To find about more about ProjectMangers.net
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