by Kevin Webster
Having an effective local website includes ensuring mobile devices display your pages correctly. Many local searches are conducted on the go, and your web visitors need an effective presentation on their phones and tablets to understand what your business is all about.
Here are 10 tools you can use to test for mobile optimization.
by Kathleen Fealy
When deciding what to include on your mobile website, start with listing your objectives.
- What are the objectives of the mobile website?
- Are these objectives measurable?
- Should there be a separate mobile site, or one overall site that is responsive for all users?
- Are all the needed stakeholders — management, marketing, IT, sales — involved?
- What devices do your visitors most frequently use?
- What do your mobile site visitors want to do?
- What do they need to do?
- Do they need to perform specific actions and what are those actions?
- In what environment will they be performing those actions?
- Is there a simpler way to illustrate concepts — graphics vs. words?
- What navigation is necessary to guide your visitors to their desired tasks?
- What functions or tasks need to be performed?
The key to a good customer experience is to determine how you can address the needs of your visitors and provide that functionality. Are they looking for a map? Do they want to order something? Compare prices? Need to book an appointment or make a reservation? Remember, too, that your visitors will use their phones and tablets in multiple scenarios — sitting in the car, on the couch watching TV, or browsing at Starbucks.
At all times, keep in mind that your visitor is using a small screen.
Guidelines for Good Mobile Website Design
Below are the most common recommendations for building a mobile-friendly site.
Remember to be aware of your graphic sizes and keep the file size small. This will help with users that have limited data plans and will also allow for fast page loading.
- Provide the most important information at top, such as business name, address, phone number, and a link to directions or map.
- When displaying phone numbers, use “click to call.”
- Simplify navigation to the most important buttons based on what your visitors are seeking.
- Don’t be cluttered — make use of space.
- Don’t make users scroll horizontally.
- Provide contrast between text and background.
- Consider how users hold their mobile devices.
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by Jameel Khan
Responsive web design is becoming more popular day by day because users can browse such web designs from a variety of devices. For example, desktop, mobile phones, tablets, netbooks and so forth just to name a few. The reason why responsive web designs are so popular among designers is that they allow them to furnish different layouts for specific devices.
Today, in this collection we have gathered for you 55+ superb, great and useful tools for responsive web design. These tools are designed by very talented developers and can help you with your responsive website designs and also offer great tablet and smartphone user experience.
by Chris Copeland
For all the hand-wringing and teeth-gnashing over Google’s announcement of Enhanced Campaigns, there is one inescapable fact brands must deal with: they are operating in a mobile world.
Consider these statistics:
- Since the start of 2010, smartphone traffic has grown from 2.5 percent of all Internet traffic to 12.5 percent – a 400 percent increase.
- Over the next five years Forrester projects a 200 percent growth in smartphone contribution to overall e-commerce sales.
- 43 percent of the U.S. population now carries a smartphone.
And yet brands are still not mobilizing to the necessary degree. In May of 2012 the Interactive Advertising Bureau (IAB) found that barely half of the Fortune 500 were “ready for mobile” in the most basic sense. Only 55 percent (275 companies) had a mobile-optimized corporate website. While some had mobile brand sites, but not corporate, there was still one-third (169 Fortune 500 companies) without mobile-optimized websites.
So, what’s a brand to do?
Take your current website redesign and trash it. You want a new website for your brand? Sorry, not gonna get it until mobile is fixed. Take the resources, take the funding, and throw them all at mobile.
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by Lauren Indvik
Mobile commerce, or “mcommerce,” has had a transformative (and highly publicized) impact on some businesses, including Amazon, eBay and flash sales sites like Gilt. But for the vast majority of retail companies, mobile represents only a neglible fraction of total sales, and it’s likely to stay that way for the next half-decade, according to data from Forrester provided exclusively to Mashable.
Sales of physical retail goods and services made on smartphones were $8 billion in the U.S. last year, accounting for 3% of online sales and less than 1% of total retail sales. (Those numbers have been driven up by some outliers, like the aforementioned Amazon and eBay, which have mobile sales in the billions, per Forrester’s estimates.) For most U.S. retailers, mobile represents only 1.5% of online sales. Over the next five years, total mobile sales are expected to grow 33% annually to $31 billion, making up 9% of online sales in 2017.
by Carin van Vuuren
If you’ve recently chatted with your Web development team, you may have heard about responsive design. A growing trend for today’s businesses, publishers and developers, responsive design is an approach to Web development that many brands are considering to optimize their online content for multiple devices with varying screen sizes across the traditional Web, tablets, smartphones and beyond.
Once you understand the kind of mobile experience you want to create, you can decide whether adopting a responsive design philosophy can deliver upon these expectations and goals. While responsive design can help you achieve a certain measure of consistency across channels, the real prize lies with the ability to create unique experiences. A broader multi-screen approach designed dynamically by channel will enable the sort of customer experiences that yield higher engagement and contribute to overall success.
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We know it’s dangerous, yet some of us still do it. Whether by sheer reflex or the need to know what is going on, checking a text at the wheel of our car is probably one of the most costly things we can do.
According to the Texting Awareness Foundation, about 6,000 deaths and half a million injuries are caused by distracted drivers every year. Taking your eyes of the road for a split second will not only not only endanger you but the lives of others on the road, as well.
Applications for virtually all phone devices have been created to help steer not just teens but adults in the right direction, to help combat the desire to text while driving. From blocking texts completely to sending auto-reply texts in your place, some apps will reward you for simply driving well and following road rules.
Those who send text messages while driving are 23 times more likely to experience a crash. Here are some ways to risk becoming a statistic.
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Wish you could access Microsoft Office on your Android or iOS device? The wait is almost over: Microsoft is reportedly planning to release app versions of Office 2013 next year.
by Greg Sterling
Reading email is one of the primary activities of smartphone owners. Indeed, several reports over the past year have indicated that more and more email interaction is happening on mobile devices. Adding to that narrative Knotice today released its latest Email Opens report covering the first half of 2012.
Since 2010 the company has documented the rise of mobile email, which obviously corresponds to increasing smartphone penetration in the US.
Accordingly the Knotice report had some basic “best practices” recommendations:
- Embrace a “mobile first” mindset
- Recognize that now, by default, email marketers are effectively mobile marketers
- Know your mobile audience (via data and analytics)
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