The secret to a successful social media presence is generating original, high-quality content.
Publishing content that gets widely shared on social media is good for business. Every time your content is Liked on Facebook, tweeted on Twitter, +1 on Google+, or shared on LinkedIn, it gets a stamp of approval — boosting its reach along with your website traffic, lead generation, and search engine optimization. And once you publish highly shareable content repeatedly, your social media clout will rise — expanding the influence and the reach of your company.
Producing such content consistently and frequently is a major challenge. It requires dedication, creativity, insight, industry knowledge, a unique perspective, and excellent writing skills.
Here are five tips for generating content that likely will be shared.
1. Newsjacked Content
Providing real-time industry news along with insightful commentary
2. Statistical Content
3. Case Studies
An infographic illustrates complicated data and processes. Infographics are usually brightly colored and visually appealing. Infographics are often shared on social media, particularly on visual sites like Pinterest.
5. Visual Content
Video content is popular because it informs and entertains simultaneously.