How to set up a Google+ Business page and why I should care

BY Laura Crimmons

Many businesses are making the mistake in thinking that, because Google+ hasn’t really taken off as a social platform, they shouldn’t bother with it. This in fact is not true, and as this post will explain, Google+ can actually help with your SEO strategy by maximising visibility in SERPs.

Google+ Local

Google+ Local (replacing Google Places) is a great tool that all businesses, but in particular small and medium businesses, should be utilising. Google reports that 20% of all searches and 40% of mobile searches have local intent and that 97% of consumers search online for local businesses. This means that if you’re not taking steps to optimise visibility for local searches, you’re missing out!

By being set up in Google+ local you have three chances to show up in searches; in Google’s usual SERPs, Google Maps and also in local search in Google+:

Google+ Local

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55+ Great and Useful Tools for Responsive Web Design

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Responsive web design is becoming more popular day by day because users can browse such web designs from a variety of devices. For example, desktop, mobile phones, tablets, netbooks and so forth just to name a few. The reason why responsive web designs are so popular among designers is that they allow them to furnish different layouts for specific devices.

55+ Great and Useful Tools for Responsive Web Design

Today, in this collection we have gathered for you 55+ superb, great and useful tools for responsive web design. These tools are designed by very talented developers and can help you with your responsive website designs and also offer great tablet and smartphone user experience.

Read on…

Color Scheme Designer

Great tool to match website color: http://colorschemedesigner.com/

6 Ways to Measure Social Media

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Measuring social media effectiveness can seem daunting. It is less clear-cut and more complex than other, more traditional marketing channels. But measuring your social media efforts is possible, and it’s crucial to your overall marketing strategy. A better understanding of your social media efforts will help you discover which mediums and strategies work best and make adjustments accordingly.

1. Brand Exposure

  • Website traffic, including site visits and page views.
  • Search data for branded keywords.
  • Video and content views.
  • Number of followers and fans.
  • Number of blog and email subscribers.

2. Share of Voice and Sentiment

3. Influence

4. Engagement

5. Popularity

6. Lead Scoring and Social Conversion Rate

Social Media Monitoring Tools

Both free and paid social media monitoring tools can be extremely helpful in your efforts to measure social media marketing. Here are my top ones to consider.

Top Paid Social Tools

Top Free Tools

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Google Once Again Claims 67% Search Market Share

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Google Bing Yahoo logosIt’s hardly headline news that Google is by far the most popular search engine for users in the U.S. and most of the world. But what is headline worthy: for two of the past three months, Google has owned 67 percent of the U.S. search market.

Google hit the unprecedented search market share of 67 percent for the first time in November 2012, then dipped slightly to 66.7 percent in December, only to rebound to 67 percent in January, comScore reported.

In January 2012, Google’s search market share was still the far and away leader in the U.S., at 65.6 percent.

As we reported earlier this month, Google is the most popular search engine globally. That same report also revealed that Yandex had passed Bing to become the fourth most used search engine, behind Baidu and Yahoo, respectively.

 

 

Report: iPhone Grabs 36 Percent of the U.S. Smartphone Market Share in December

by Stan Schroeder

Apple‘s iPhone has jumped +2% to 36.3% of the U.S. smartphone market share in December 2012, comScore’s latest data suggests.

In that same period, Google’s Android rose +0.9% to 53.4%, retaining its first place by a large margin, while BlackBerry and Microsoft’s Windows Phone lost a good chunk of their market share: -2% and -0.7%, respectively.

comscore smartphone platforms december 2012

An update to embedded Tweets

Twitter is introducing several enhancements that make embedded Tweets more engaging, useful and fast:

More content and context. Embedded Tweets display photos, videos, article summaries and other content shared in a Tweet, just like you see on twitter.com. You can also view retweet and favorite counts to better understand engagement, and we’ve made some tweaks to the design so that embedded Tweets are easier to read.

Faster loading. You’ll see Embedded Tweets show up faster on the sites you visit.

Embed with ease. It’s now even easier to embed a Tweet on your own website. Just click the “More” button in any Tweet on twitter.com, and then select “Embed this Tweet” to enrich your blog posts or pages. You can do the same on TweetDeck.

Html 5 tool

Nice tool to explore html5 features:

http://html5please.com/

CSS3 Browser Support Reference

Browser support

CSS3 is not yet a W3C standard, but all the major browsers are already supporting many of the new features. Below is a reference off all the new CSS3 properties and their browser support:

Find out

 

13 Free Image Editing Tools

Here are 13 free image editing tools for a wide range of design tasks.

Creative Docs

Dia

Dia

IrfanView

IfranView

Inkscape

Paint.net

Picasa

Pixia

Picture Resizer

Fotosizer

Free Photo Converter

XnView

TSR Watermark Image Software

Gimpshop

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